Unique Movie Promotions- 94 Days to Halloween

Bwana Devil (1952) 

First 3D Movie

A US adventure film that was the first full-length color 3D movie. The surprising success of this movie prompted Warner Brothers to produce and release House of Wax in 1953, starring Vincent Price.  

My World Dies Screaming & A Date with Death (1959) 

Subliminal Messages

Psychorama was the process of communicating information using images that flashed quickly onscreen. First used in the film My World Dies Screaming, the film featured a skull, snake, hearts, and letters to elicit a response of fear, hate, or love at crucial moments in the movie. The same technique was used the next year for a film called A Date with Death.  

Snuff (1976) 

Fake Protests

Snuff was an American grindhouse style movie directed by Michael Findlay involving a Manson like cult murdering an actress and her friends in South America. For four years, the film was shelved until another producer had a new ending filmed that claimed to be genuine footage of a woman being murdered. To promote the movie, the distributor hired fake protesters to picket the theaters. Yet after it was exposed as a hoax, it faced genuine protesters and persistent rumors about the film's authenticity.   

The Worm Eaters (1977) 

Eat a Worm, Get a Free Ticket

To draw attention to his low-budget movie writer and director, Herb Robins offered free tickets to anyone willing to eat worms at a screening. 

Polyester (1981) 

Scratch and Sniff Card

Polyester featured Divine playing a woman with a keen sense of smell; John Waters decided to utilize scratch and sniff cards that could be used by the audience in crucial scenes. Waters coined Odorama to describe the cards that offered ten smells, including roses, farts, pizza, skunk, new car smell, and dirty shoes. 

Clue (1985) 

Multiple Endings

Clue was a black comedy that had an ensemble cast trying to discover who murdered blackmailer Mr. Boddy based on the popular board game. In keeping with the game's random nature, the producers released the film with three different endings so that moviegoers could rewatch the movie and generate more ticket sales. The movie was a box office failure but has become a huge cult classic due to the excellent cast, most notably Tim Curry. 

Million Dollar Mystery (1987)

One Million Dollar Prize

An ensemble cast of actors appears in this film that was inspired by the comedy film It's a Mad, Mad, Mad, Mad World. The movie featured a treasure hunt that had a tie in with Glad Lock bags. The movie offered a million dollars was to a lucky moviegoer who could guess the clues s to the location of the money. The movie was a flop and even failed to earn one million in the box office.